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The "411" on reaching young adults
-- Most 18 to 24 year old consumers don't pay much attention to traditional advertising. We can no longer buy their attention, we have to earn it.
-- Over 62% of 18 to 24 year olds make buying decisions based on their friends' input. What they say about your brand has a lot more impact than what you say about your brand.
-- Youth culture varies from tribe to tribe, city to city, school to school. That's why the most effective youth marketing campaigns are peer driven and hyper-local.
Want to make your brand a positive part of their lifestyles and conversations? JOEY can help.
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