The "411" on reaching young adults
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--  Most 18 to 24 year old consumers don't pay much attention to traditional advertising. We can no longer buy their attention, we have to earn it.
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--  Over 62% of 18 to 24 year olds make buying decisions based on their friends' input. What they say about your brand has a lot more impact than what you say about your brand.
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--  Youth culture  varies from tribe to tribe, city to city, school to school. That's why the  most effective youth marketing campaigns are peer driven and hyper-local.

Want to make your brand a positive part of their lifestyles and conversations?  JOEY can help.

Youth Market